Euroleague clubs are worth 375 million euros


Turkish Airlines, main sponsor, contributes €6M a year to Europe's top basketball competition

Los jugadores del Maccabi celebran la Euroliga de 2014

17 de octubre de 2014 (13:49 CET)

The Euroleague is the highest tier of basketball competitions in Europe. To a degree, some say, it stands at the same level as the Champions League, top soccer tournament. What is abundantly clear is that the Euroleague ranks immediately behind the NBA. The 24 clubs taking part in the competition are worth a whopping 375 million euros, sources said.

The wealthiest club is Moscow's CSKA. The Russian title holder boast an annual budget totalling 44.3 million. They rank ahead of Real Madrid (27 million) and FC Barcelona (25 million).

The basketball side of the Madrid giants have splashed out this year in an attempt to clinch the trophy. Real have targeted a competition whose final series will take place in the Spanish capital. In contrast, Barça have slashed 2 million euros off their budget after negotiations to find a sponsor foundered.


Still, the average financial budget of Euroleague sides is put at 13.7 million. The poorest sides are Neptunas and Turow (2.6 million each). Spanish clubs Unicaja (12 million), Valencia (10.8 million) and Baskonia (10 million) rank in the middle of table.

Euroleague officials secured the backing of Turkish Airlines in 2010. The deal was extended last year to run into 2020. In return, the air carrier will fund the competition to the tune of 6 million euros.

Aside from these funds, the Euroleague is funded by Bwin (under a contract expiring in 2015), Spalding (2017) and Adidas (2016). Each of these sponsors chips in 2 to 2.5 million euros a year.

Smaller financial contributions are made by Intersport (2016), VTB Arena (2015), Detur (2015), Viagogo (2015), New Era (2017) and 2K Sports (2015).

Broadcasting rights

The tournament tops up its annual budget with the sale of broadcasting rights. Exclusive TV rights are auctioned off by Euroleague officials themselves. Next, they dole out 70% of the revenue among teams. In a regular year, the Euroleague champion bags 2.5 million euros as TV rights. Some might think that the sum is pittance compared to the 57 million pocketed by Real when the side won the Champions League in 2013.

However, conditions to partake in the basketball tournament are strict. Teams willing to make it to the knockout stage have to have arenas able to accommodate 10,000 spectators. Clubs fulfilling this requirement are granted A-type licenses.

The common practice says that the mightiest sides in Europe seldom have compliance issues. Barça and CSKA Moscow are the notable exception. "The Catalan giants have been granted an extension to build a new arena, whilst CSKA are playing in the old sports hall over structural issues in the new arena", sources added.

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